Privacy Policy

Last modified March 15, 2019.

This Privacy Policy (“Policy”) describes how Sequel Technology & IP Law, PLLC (“Sequel”) collects,

stores, processes, transfers, shares, and uses data that identifies or is associated with you (“Personal

Information”) whether this information is collected directly from you in the course of business or

indirectly from you based on your use of the Sequel website (“Website”).

Nothing in this Policy supersedes or changes our ethical obligations to clients and our duties of

confidentiality under the applicable state bar rules governing attorneys. Our terms of professional

engagement with clients may set forth more specific details with respect how we handle a client’s data

and Personal Information. Sequel’s engagement letter with clients supersedes this Policy to the extent

there is any conflict.


We may collect Personal Information from you in the following ways:

1. Your submissions. We collect Personal Information when you voluntarily submit information

directly to us. This can include information you provide to us when you complete a web-based

form; correspond with us; subscribe to our mailing lists, newsletters, or other forms of marketing

communications; use some feature of our Website; request to be added to a professional or social

media network (such as LinkedIn, Facebook, or Twitter) or accept an invitation from one of our

media platforms; or when you interact with us by telephone or in person. If you are an employee,

agent, contractor or vendor of Sequel (“Sequel Personnel”) then we collect Personal Information

consistent with, and as is usual in, a business or employment relationship.

2. Your visit to our Website. We collect some information when you access the Website, including

information about the browser and device you have used to access the website, your location

(country and city), and what pages you have looked at on our Website (“Browsing Behavior”).

3. Via Cookies. Our Website uses Google Analytics, which deposits cookies on your browser to

collect and store Browsing Behavior when you access our Website. You may prevent cookies from

being placed by accessing your web browser’s settings. You may also opt out of providing Browsing

Behavior to Google Analytics by using the Google Analytics Opt-out Browser Add-on, which is

available at

4. From a client. We may collect Personal Information when, in the course of representing a client,

we gather material relating to the representation that contains Personal Information.

5. From a third party. We may collect Personal Information from other third-party providers, such

as through credit reporting services, referrals, mailing lists or information gathered from Internet

communication or media providers, such as Constant Contact, Vimeo, or Skype, or gathered from

parties to a transaction or adversarial proceeding.


The list below sets out the categories of Personal Information we may collect:

1. Contact Details. We may collect contact information such as your name, your email address,

your organization, your role, telephone number, and your addresses.

2. Payment, Transaction, and Financial Information. We keep records of the services we have

provided to you, including your billing information and payment history. If you are Sequel

Personnel, we collect and store financial information as well as Personal Information for HR,

insurance, and other administrative purposes.

3. Browsing Behavior. We collect information about how visitors use our Website. In some cases,

this information may be linked to other personal information.


We use your Personal Information in the following ways:

1. To provide you (or someone else) with legal services, or as requested. We may use your

Personal Information in the course of providing legal services to you or to another one of our

clients. You may voluntarily provide Personal Information in response to a request for Personal

Information on our Website, such as a web-based form. We will use this Personal Information for

the purposes provided in the request.

2. For Decision-Making & Recordkeeping. We use your Personal Information in the course of

determining whether to accept you as a client or enter into a business relationship with you. If we

have a relationship with you, we will use your Personal Information to identify you internally in

connection with any matters relating to you.

3. To comply with our legal, professional, and ethical obligations. We will keep Personal

Information as may be required by applicable laws, regulations, or professional rules.

4. To provide you with information about our services. We may use your Personal Information

to communicate with you about products or services we are offering and to provide you with our


5. To provide you with information about other’s services and to act on your behalf. We may

use your Personal Information to engage with other businesses who may be able to help you, such

as, but not limited to, when we engage an advisor, consultant, witness, investigator, docketing

service, document service, e-Discovery provider, research service, information technology

provider, or other service provider that may act on our behalf or yours, or when purchasing or

subscribing to products or services that are necessary to support your interests, such as docketing,

document management, hosted IT environments, or data compliance tools.

6. For Sequel Administration. If you are Sequel Personnel, we use your Personal Information to

identify you internally for HR purposes and to administer your payment and benefits, as well as

for insurance, safety, and other administrative purposes consistent with Sequel’s legitimate

business interests and our personnel policies.

7. To improve our Website. We may use Personal Information you indirectly submit to us by

visiting our Website to make changes that improve the functionality of our Website on your

browser or device.

8. For storage and backup. We store all Personal Information we collect as detailed in the Where

and How Your Personal Information Is Stored section below.

9. For marketing and lead generation purposes. When you visit our website, we use personal

information obtained from you to provide you with information about our products and services. You

may unsubscribe from these communications at any time.


Your Personal Information may be accessed by the following people or entities:

1. Sequel Personnel, affiliates and any subsidiaries. Sequel Personnel, Sequel’s affiliated

companies, and our subsidiaries (i.e. any organization Sequel may own or which is under

common control with Sequel) may have access to any Personal Information that is necessary to

perform Sequel’s or their professional duties. Sequel is affiliated with Sequel Services, LLC

(doing business as Achieved Compliance Solutions).

2. Our service providers. Your Personal Information may be accessed by third parties who provide

a service to us, including server providers, document management contractors, and e-discovery

contractors, and any of the providers listed above in Section C (5), and/or affiliated companies.

These third parties will only be allowed to use your Personal Information in accordance with our

instructions and will be required to keep your information secure pursuant to an agreement that

we reasonably determine is appropriate to the circumstances.

3. Purchasers of our business. Personal Information may be disclosed or transferred to buyers or

prospective buyers of our business or any part of our assets as part of any such proposed sale,

including to their professional advisors, lawyers, or accountants.

4. Law enforcement, regulators, and other parties for legal reasons. We may disclose your

Personal Information to a court, regulatory authority, law enforcement agency, or other third

party when we are legally required to do so by law or when we must disclose your Personal

Information to protect our rights, property, or safety or to protect the rights, property, or safety of

others. We may also disclose Personal Information to third parties to help detect or investigate

illegal activities and breaches of any agreement we have with you.

5. Opponents and counterparties. If you are involved in an adversarial matter on which we are

providing representation, we may provide your Personal Information to an opponent or its

affiliated entities in furtherance of your representation or consistent with a court order.


From time to time we may contact you with information about our products and services or those offered

by an affiliate. If you do not want to receive marketing messages from us, you are always able to do so

by directly contacting us or by using the unsubscribe function.

You can also change you marketing preference at a later date by following the instructions on the



We store your Personal Information in the following ways:

1. Physically. We may keep physical copies of your Personal Information at our offices or

otherwise in our possession.

2. On a secured server. All Personal Information is stored on a secured server. We outsource all

our systems to a professional IT solutions provider commonly used by law firms to host, manage,

maintain and support our remote network and remotely accessed desktops (“Managed Systems”).

3. On Sequel personnel’s devices. Sequel Personnel may access your Personal Information via

their own computers, tablets, or mobile devices. However, it is our firm policy that all Personal

Information or confidential information must only be stored on the Managed Systems or on a

password-protected device.

4. On your device. We may store information (which may include Personal Information) locally on

your device using cookies and other browser and application storage methods. For further

information please see the section above on “How We Collect Personal Information.”

5. Personal Information may be stored in, or transferred to, countries outside of the

jurisdiction in which you reside – Specifically in the US. We are a US-based law firm. The

laws of the US may offer less protection to your Personal Information than the jurisdiction in

which you reside. If you are submitting personal information to us, then you are granting us

permission to process and store your information in the US. For more information, see How

Your Personal Information Is Handled Internationally, below.


We take the following steps to secure your Personal Information:

1. Technical Safeguards. We keep your electronically stored Personal Information in secure online

and offline facilities and implement appropriate measures to protect your Personal Information

against accidental or unlawful destruction, loss, change, damage, or unauthorized access. See

Sections F (3&4).

2. Organizational Safeguards. We maintain security policies that govern all Personal Information.

All Sequel Personnel are made aware of these policies, and we have procedures in place to train

Sequel Personnel on implementing these policies. Failure to properly secure confidential and/or

Personal Information results in discipline. Sequel periodically assesses compliance with these



We provide you with access to the information we collect and store about you – however, this is subject

to and limited by our ethical obligations, including the attorney/client privilege and attorney work product

limitations (“Legal Privileges”). Nothing herein shall provide you with any right that would interfere

with or compromise our clients’ Legal Privileges. If none of these Legal Privileges apply then you may

contact our office manager about:

1. how your Personal Information is being used;

2. accessing your Personal Information;

3. correcting inaccurate Personal Information or any request to block or delete your Personal

Information where the processing does not comply with local data protection laws;

4. opting out of providing your Personal Information to third parties (other than those acting on our

behalf or on behalf of a client); and

5. limiting Sequel’s use of your Personal Information for any purposes other than those listed in this


We will not disclose any sensitive Personal Information to a third party or use your sensitive Personal

Information for any purposes other than those listed in this policy without first obtaining your consent,

subject to the exceptions in the EU-U.S. Privacy Shield. For more information, see How Your Personal

Information is Handled Internationally, below.

To exercise any of the above rights, or if you have any questions relating to your rights, please contact us

by using the details set out in the Contacting Us section below. Please provide as much information as

you can about the Personal Information you are looking for and we will be happy to try and help you find



Sequel has clients and personnel in various parts of the world, including the United States and the

European Union. It may be necessary at times to transfer your Personal Information between the United

States and the European Union. Sequel and its affiliated company, Sequel Services, LLC (doing business

as Achieved Compliance Solutions), participate in the EU-U.S. Privacy Shield framework as set

forth by the US Department of Commerce regarding the collection, use, and retention of Personal

Information transferred from the European Union to the United States. Sequel is submitting an application

to the relevant authorities to join this framework. We agree to be subject to the investigatory power of the

Federal Trade Commission to ensure our compliance with the Privacy Shield Principles. For more

information, visit

To the extent that Sequel transfers your Personal Information to a third party, Sequel may be held liable if

such third party does not process your Personal Information in accordance with the Privacy Shield



If you have any questions regarding this policy, or need to contact us for any other reason, you may

contact our office manager, Deanna McVeigh. Her contact details are listed in her biography under the

Team tab, or, you can use the “Contact Us” submission page. If you are located in the European Union, you may

contact our representative in the European Union by email at


If you have a privacy-related concern or complaint, please contact us using the information above and we

will attempt to address your concerns.

For all of those who are not a client that is subject to the terms of an engagement letter, and who are a

citizen of the European Union, in the event that we are unable to resolve your complaint, we commit to

refer unresolved complaints under the Privacy Shield Principles to an independent dispute resolution

panel established by European Union Data Protection Authorities. Please contact the Data Protection

Authority in your country if we do not resolve your complaint. In some instances, citizens of the

European Union may invoke binding arbitration.


We may update this privacy policy from time to time and so you should review this policy periodically.

When we change this privacy policy in a material way, we will update the last modified date at the top

of this privacy policy. Changes to this privacy policy are effective when they are posted on this page.


If we need to provide you with information about something, whether for legal, marketing or other

business-related purposes, we will select what we believe is the best way to get in contact with you. We

will usually do this through email or by placing a notice on our site. The fact that we may send notices to

you will not stop you from being able to opt out of certain types of contact as described in this privacy