May 9, 2014

Now You Can Search Trademark Database Visually

In what may well be the first action of its kind, the World Intellectual Property Organization (WIPO) unveiled earlier this month a visual search interface for its Global Brand Database. The new interface is designed to make it possible for users to look for trademarks by their visual appearance.

This new interface should open this important database of nearly 13 million records, including 4 million containing visual entries, to a much broader audience of users.This in turn has the potential to save money and time when a company is searching for a new brand identity that it can use internationally without fear of trademark violation.

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